Business Innovation: Plannable long-term business success

In a world shaped by megatrends such as digitization and individualization, companies must constantly question their business models in order to remain successful. The need to keep pace with change can be seen as both a challenge and an opportunity. In this blog post, we will look at the concept of business innovation and show you how your company can be successful by adapting and proactively addressing change.

What is business innovation and why is it important for long-term business success?

Business innovation encompasses the entire change process, from the recognition of the need for action to the implementation of an innovative business model. This process is critical for companies to remain competitive and adapt to changing customer needs and technologies. A well-known example of a company that failed to adapt is Kodak, which invented the digital camera but did not bring it to market for fear of cannibalizing its core business and ultimately had to file for bankruptcy.

The courage to innovate

To be successful, companies must have the courage to innovate and embrace change. This may mean cannibalizing their own conventional business and investing in new technologies or business models. It is important to understand the distinction between "invention" and "innovation": A true innovation includes not only the invention, but also the successful market launch.

Innovation strategies for companies

To find the right path to innovation, companies should keep their target group in mind: Companies need to understand their customers and their needs precisely in order to develop suitable products or services. Design thinking can be a helpful method for developing customer-oriented solutions.

Courage to develop the market

Successful managers use the advantages of digitization and networking to open up new markets and overcome industry boundaries. Market analyses and creative product launch strategies are crucial here.

Process automation and digitization as drivers of business innovation

Process automation and digitization play a crucial role in companies' ability to drive business innovation. By automating routine tasks and introducing digital technologies, companies can increase efficiency, reduce costs and free up resources that can be used for innovation projects. In this context, automation and digitization not only enable the improvement of existing business processes, but also the development of new business models and the opening up of new markets.

An important aspect of digitization is the collection, analysis and use of data. Companies that are able to gain valuable insights from their data can react in a targeted manner to changes in the market, better understand customer needs and thus develop new products and services that offer their customers added value. In addition, digital platforms and technologies, such as artificial intelligence, the Internet of Things, or blockchain, can accelerate the innovation process and help companies stand out from their competitors.

Business Innovation Advantages vs. Disadvantages

Gain competitive advantages:
Innovations enable mature companies to differentiate themselves from competitors and strengthen their market position.
Investment costs:
Innovations often require high investments that may not immediately lead to financial success.
Increasing efficiency:
Innovation projects can lead to processes being optimized and costs being reduced.
Risk of failure:
New business models, products or services can fail and cause financial losses.
Opening up new markets:
Innovative products or services can open up new customer segments and markets, resulting in additional sales and growth.
Resistance to change:
In established companies, it can be difficult to adapt the corporate culture and mindsets of employees regarding innovation and change.
Customer loyalty and satisfaction:
Innovations can help to better meet customers' needs and strengthen their loyalty.
Cannibalization of existing business models:
New innovations can displace existing products or business models, leading to internal conflicts and lost revenue.
Mature companies that are innovative are better able to adapt to changes in the market and ensure their long-term viability.
Time and resources:
Innovation projects can be time-consuming and tie up valuable resources that are needed elsewhere in the company.


An innovative corporate mentality and the constant questioning of one's own strategy are crucial for long-term success. Companies must be prepared to embrace change in order to remain competitive and satisfy their customers.

If you have questions or need support, we will help you find the right contact from our ecosystem free of charge. Contact us via the Contact form. Dare to jump into the deep end and take advantage of the opportunities that arise through business innovation!

Maximilian Schneider Avatar

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